We’ve heard from a small number of people having trouble running the updated Public Radio Tuner. In most cases, it’s a result of phones running older versions of the iPhone operating system. You can easily check what version of the operating system is on your iPhone.
Alternatively, when your iPhone is connected to your computer, open iTunes and select the iPhone from the main navigation. The summary page shows you the OS version running on the phone. If you are not running OS 2.2, we recommend you click the update button on the summary page.
Thanks to everyone who has sent in their comments about the version 1.1. Keep those suggestions coming because the team is already working on new features for version 2.0. This morning, I checked the iTunes store and the Public Radio Tuner has broken the top ten of free music apps. We’ve already seen over 40,000 downloads of version 1.1 this week. And it’s getting great reviews from users on the download page. If you haven’t yet had the chance to try it out, go to the iTunes store and download the new version of the Public Radio Tuner today. We’re currently at #7 on the charts. Let’s bump it up to #1!
This message, announcing the release of Public Radio Tuner version 1.1 (the first results of the collaboration), appeared in a variety of network newsletters and public radio mailing lists. Stations: Feel free to excerpt this for your own promotional efforts.
A collaboration of APM, NPR, PI, PRI, and PRX
Public radio on the iPhone? Of course! We’re pleased to announce the launch of a new version of the Public Radio Tuner, an iPhone app with a sleek new look and state-of-the-art engineering. Version 1.1 made it into the iTunes Store earlier this week, and is continuing the Tuner’s record of success. Since the app’s initial launch, tens of thousands of people have downloaded it and over 200 stations have added their streams. Best of all, we’re getting overwhelmingly positive feedback, once again demonstrating how much people enjoy and rely on public radio and are eager for us to reach them in new ways.
A new collaboration for a new media platform
The January update came out of a unique collaboration between American Public Media (APM), National Public Radio (NPR), Public Interactive (PI), Public Radio Exchange (PRX), and Public Radio International (PRI). The project is led by PRX and supported by the Corporation for Public Broadcasting. APM, which created the original Tuner, provided the code to the colloboration’s technology team so new features could be added quickly and the existing user base could be maintained. This latest update is the first of several updates funded by the CPB grant. More releases will take place throughout the spring of 2009.
CPB and the collaborators see this project as a way to encourage communication and knowledge sharing in order to harness the collective expertise, talents, and resources of the public radio system. We believe the Public Radio Tuner is an important way to keep pace with our technologically evolving listener base and bring public radio to a whole new set of people. Simply put, our listeners want us wherever they go. A recent study tells us that they have the mobile tools to find us – we just have to be there when they look.
Not just any application, a *public radio* application
The Public Radio Tuner essentially allows anyone with an iPhone or iPod Touch to listen to streams from stations across the country. It has the features iPhone users expect from any “tuner” application – search, a favorites list, and fast loading times. What sets this Tuner apart is how the collaborators’ experience and their direct relationships with stations can create a listening experience custom-made for public radio’s high-quality, diverse content. What does this mean for the listener?
Future plans will make the Tuner even more of an on-demand listening tool, with features such as a “What’s On Now” list of programs, searchable program audio, and more.
Not already part of the Public Radio Tuner? Sign up!
People already using the app are asking for their local stations’ streams. (If you have iTunes, check out the reviews here.) It’s not too late to submit your stream for inclusion in the Tuner. We’re continually adding stations.
Station support services (where you submit and maintain your stream information) are in the process of moving from American Public Media over to Public Interactive. We’ll keep you posted. In the meantime, visit the Public Radio Tuner page on the APM stations site if you have stream-related questions (you can create a login if you don’t have one already). Please visit the project Web site and blog at www.publicradiotuner.com to stay up to date on the project and contribute your ideas for future versions of the app.
Tell everyone about it
If a tree falls in the forest, and no one’s around to broadcast it… Promotion is the key to success. Tell your listeners on air, on your Web site, in your Web streams and podcasts. Your involvement powers the Tuner. We’ll be posting promotional materials and ideas soon at www.publicradiotuner.com; in the meantime, you can get them from the APM stations site.
The Public Radio Tuner project collaborators
We are happy to announce that a major update to the Public Radio Tuner is now available in the iTunes store! Thousands of people have already downloaded the update this morning, and are enjoying mobile streaming from hundreds of public radio stations across the country.
The collaboration of organizations behind the Public Radio Tuner worked their fingers to the bone over these last months to improve the Tuner based on feedback from users.
Here’s what’s new in the new Public Radio Tuner:
iPhone and iPod Touch owners currently using the original application will get an automatic notice about the update. These new features, along with a healthy marketing push, will significantly grow the Public Radio Tuner’s reach and expand public radio’s audience (As you may have read yesterday, technology is changing audience expectations).
As always, your feedback is critical to this project. Give us your reviews – love letters and hate mail alike. We’ll be working on this app throughout the spring and plan to roll out more great improvements to the Public Radio Tuner.