This March, Help Make Mobile Pledging Easier

February 17th, 2012 → 4:08 pm @

With so many public media fans and newbies engaging with us on mobile, it seems only natural that they should be able to donate to their favorite stations and programs on mobile, too. It follows that Apple would make this easy to do. Not so. PRX’s CEO Jake Shapiro has spoken out on this issue, but it hasn’t changed yet.

Android doesn’t have Apple’s explicit restrictions, but it does have other barriers to frictionless donation.

PRX has explored solutions for as long as we’ve been building mobile apps. See a few in action in our station apps.

But there’s much room for innovation. Join PRX’s Technical Projects Director Matt MacDonald and other user experience experts from public media and beyond for a working session, “Pledge Your Support for Mobile”. It will be at the Integrated Media Association (IMA) conference on March 8, just before SXSW. This session is for UX, tech, membership, development, and anyone else who wants to channel our audiences’ mobile engagement into support for public media.

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