February 3rd, 2011 → 6:13 pm @ Rekha at PRX
If you’re a media organization trying to figure out where to launch or grow your mobile presence — mobile web or native app? iOS or Android (or BlackBerry or Windows or…)? — we’ve got some thoughts for you.
Now, we’re well aware that the Player is iPhone-only, but we’re also well aware that needs to change. (And it will. Soon. We promise.) PRX, which develops the Player, also develops apps for public radio and TV organizations on iPhone, Android, and iPad.
Rarely, if ever, does someone come to us and say, ‘We need an iPhone/Android/iPad app, let’s move.’ Instead, they say, ‘We want to be on mobile, where should we start?’
After countless such conversations, we think we know a bit about mobile strategy. On the PBS MediaShift blog, PRX’s CEO Jake Shapiro has the first of a two-part series on mobile strategy for media organizations.